Essays

Manage the gap

The importance of dual policy in respect of brand and identity

The customer is king

Value creation in the service economy

Total Identity 2.0

From being distinctive to being connected

The customer is dead, long live the network!

On customer focus and customer intimacy

Hello

One Goal. Multiple strategies.

Incorporate identity

Inspired employees contributing to ambition

The effect of Social Media

Essay by Martijn Arts

Total Identity: Made in Italy

Optimum brand experience

Between organisation and customer experience