News

Total Identity wins Red dot Award: Communication Design

Total Identity is the winner of a Red Dot award: Communication Design with the Ando Agenda. The International Red Dot Awards is one of the most prestigious prices in Europe, handed out by the Design Zentrum Nordrhein Westfalen in Germany.

Total Identity is going to work for ECABO

Total Identity is asked by ECABO to develop a corporate story and connect the past and the future, so this can be translated to the main goals and core messages. ECABO is a knowledge center for the economic/administration and ICT professions.

 

Besix

Although the Besix Group was founded end of 2004, the construction company has over a century experience in infrastructure projects worldwide. A century of expansion that created a company with different markets and brands; a company in which subsidiaries operate independently: making market recognition far from ideal.
 

FiftyTwoDegrees

In response to new market developments and the competition from low wages countries Philips Semiconductors intensifies the cooperation between suppliers and customers: an interaction between partners in technology, business and lifestyle to accelerate the development of products that have a higher added value and are more tuned in to the market demands.

Vedior- Lust for life

The Lust for Life campaign positions Vedior distinctively. It integrates all brand activities combining the power of design and communications to generate maximum impact.
 

IHC Merwede- The context of change

IHC Merwede is a major player in the dredging and offshore industry. The group develops, builds and manages various types of vessels, equipment and systems for these markets. It is distinguished by technologically innovative. Before they develop and integrate innovative equipment that full justice is inspired them with new, unique ships.

IHC Merwerde- The context of change

Total Identity develops together with the management of IHC Merwede a new vision for the organization and position in the market. Total Identity advises on corporate strategic level to develop a financial holding company. IHC Merwede integrates its activities into a strong unit, which is resistant to recessions and to compete with other players who also operate as a whole. IHC Merwede is an organization with a name, a brand and identity. The Total Identity Group also recommends that its value to its stakeholders in its policy by seeking knowledge and creativity explicitly visible.

Humanising_Spaces

Koninklijke Ahrend NV is with more than one hundred years of experience and leadership in the Benelux a brand with a rich history. The relationship with Total Design, changed in Total Identity later, has been formed decades ago to include the development of Mehes furniture design and development of corporate identity in the seventies. From a strategic rapid phase resulted brand and market orientation in a new focus, a new pay-off and brand new dynamics. Besides that the Co ¬ innovation platform and has recently launched and the _Create NOW Flagship Store had opened.

Vedior- Lust for life

The Lust for Life campaign positions Vedior distinctively. It integrates all brand activities combining the power of design and communications to generate maximum impact. The campaign flows through to corporate design, image communications, action marketing and shop design.

FiftyTwoDegrees

In response to new market developments and the competition from low wages countries Philips Semiconductors intensifies the cooperation between suppliers and customers: an interaction between partners in technology, business and lifestyle to accelerate the development of products that have a higher added value and are more tuned in to the market demands. This cooperation must reshape the future of technological product development and boost the Dutch knowledge economy.

Besix

Although the Besix Group was founded end of 2004, the construction company has over a century experience in infrastructure projects worldwide. A century of expansion that created a company with different markets and brands; a company in which subsidiaries operate independently: making market recognition far from ideal.
Despite lacking recognition, the company has a strong international market position. The bond with the Benelux home market however is less strong and needs new impulses. All and all, more unity is required: unity in house style, in communication and behaviour. Therefore Total Identity is asked to develop a new corporate identity.

The Ando Agenda

Every year, printing office Ando works together with a designer to create the Ando Agenda. For the year 2010 Total Identity The Hague was asked to fulfill this task. The Ando Agenda is about traveling in time, the eternity, the rhythm and creating time.

ShingYoung&G-Well (Korea)

ShinYoung is a Korean real-estate developer. The last few years, the company has been expanding from a mere, mainstream apartment building developer, to an all-round realty manager. Of course, residential apartment buildings in densely populated Korea remain vital to the organisation, but the development of commercial real estate (shopping malls, cinemas, office buildings) and real estate for the upper class have become serious markets for Shin Young. To match the company’s identity with the new vision, a new Corporate Design programme had to be developed.

BNG

BNG is the specialist in financing public facilities. The bank contributes to quality of life in the Netherlands by playing an active role in developing reliable facilities for society. Furthermore, at BNG the public interest takes pride of place.
The organisation does not focus on max- imising profits but on benefits to society. This is what sets it apart from commer- cial banks. BNG enjoys Triple-A status and was recently voted the third most secure bank in the world.

HyundaiCard (Korea)

Create a new corporate and brand Identity program and a matching design system for the Korean company Hyundai Card was a challenge met by design agencies world- wide. The Dutch agency Total Identity entered the competition with a simple, but winning proposal: Change Hyundai Card into HyundaiCard.

Hyundai Card is a Korean ‘chaebol’, part of the international Hyundai corporation. The company sells credit cards to – mainly – car owners. The image of the Hyundai card was good but at the same time branded it as ‘a credit card from the Hyundai car owner’. Diversity in target groups was much needed. This required a unique identity, one that would not be supported by the Hyundai symbol. Hyundai Card wanted a symbol that could serve as a company name and as a more generic brand name.

GITP- You only exist when you are heard and when you listen

In the changing context of the market there is a need for service organisations to look beyond their clients and their customers and anticipate on changes faster than ever. Their knowledge constantly needs to be up-to-date and to be translated into pro-active solutions for their customers. Offering static services is no longer sufficient.

GITP acknowledged the necessity for transition. To stay ahead of competition, this specialist and Dutch market leader in Human Resources needed new focus. Organising passion became this new focus. A choice to go back to its core business: assessing and developing people.

Thalys- Between Plane&Train

Four European rail companies, SNCF, NS, SNCB and DB have united forces in creating the first international rail network: a high-speed line that connects Paris, Amsterdam, Cologne and Brussels. The train’s most important competitors are the automobile and airplane. The train must therefore be able to measure up to both forms of transportation as to speed and luxury.

Corporate Identity The Grounds

In addition to Schiphol Airport, the home base of various Dutch airlines and a major international hub, the Schiphol Group also manages the industrial estate surrounding the airport. This estate is notable for its intensive economic activity, particularly in the logistics sector and in airport-related industries. The Schiphol Group wants to establish a cluster for Sustainable Innovators on the estate – companies working innovatively on sustainability and focusing on the climate problem that Schiphol will be facing in the years to come. Themes such as air quality, water management, energy and sustainable mobility are crucial to the healthy growth and future of an airport. The ambition is to acquire a strong position in the international market for sustainability innovation on airport grounds.

Red Dot awards

Total Identity wins two Red Dot awards

Proad Identity

Taiwan-based corporate and product identity agency Proad Image Design rebaptised itself into Proad Identity, to show the ambition to become a top agency in consultancy and design on the subject of identity. Being very successful already (last year, multiple IF and Red Dot Awards were won and Jennifer Tsai, managing director of Proad Identity, was named Entrepreneur of the Year in Taiwan), the company strives for more. Based on the connection with Total Identity (Proad Identity is a prominent member of the Total Identity Network), the agency aims at conquering a number 1 position in corporate and product identity in Taiwan and entering the Chinese market.

Fortis Stadsterras | Terrassedelacité

Banks used to be gentlemen in tailor-made suits. Reserved, authoritarian, confident. Gentlemen, residing in suitably representative offices. Closed, high-brow, untouchable. The ofice that was built in the seventies of the past century for Générale de Banque, the predecessor of what nowadays is Fortis, was no exception. Despite its stratigically very attractive location between the Central Station and the Warande Park and adjacent to the Bozar Museum, it became a fortress of selfconfidence, an abstacle in the city and a statement about the owner's calssic view on banking.

Air France KLM Cargo

Corporate social responsibility is a hot issue nowadays in the board rooms of every company. But what is it exactly? And how to implement responsible behaviour in the organisation? Air France KLM Cargo, a worldwide air cargo operator, of course gets a lot of critical attention by the environment and wants to answer the challenge by not only responding it, but by leading the way. Together with Total Identity, a dedicated program is developed to implement CSR in the core business of Air France KLM Cargo.

New essay

Interaction at this moment is a worn out concept.

New cases available

Shared entrepreneurship and the mountain stories of Vigilius.

iF Awards for Proad

Partner of the Total Identity Group Proad Image Design has won six iF Design Awards, in the category Communication Design. One of the Awards was for the design of the Design Award Taiwan.

Identity 2.0

The production of the second version of our 2002 book 'TOTAL IDENTITY' is in full swing.

Expo Dutch graphic design

...from Total Identity exposed at the Free University of Bozen-Bolzano.

New case available

A new identity and market strategy for temp agency Vedior.

Showcasing Dutch graphic design

AIAP hosts an exhibition of designs from the famous Dutch corporate identity, design and communication consultancy Total Identity.

Saslong Classic

Putting the 2007 downhill race on the global ski map.

Total Identity nominated for Hamel Award 2006

The award is for the company that has contributed constructively to the trade relation between Korea and The Netherlands.

Workshop in Taipei

Proad’s office houses a two-day Total Identity course for the entire staff.

Quest for Corporate Social Responsibility

The second annual conference of the Total Identity Network showed evidence of a decentral growing and developing of new ideas and technologies that are all based on the same mindset and mentality. The topics showed great variety, from presentations of succesful strategic and design projects to cultural developments. One issue stood out: corporate social responsibility.

Identity meets architecture

Hyundai Capital and HyundaiCard assigned Total Identity to develop two retail concepts for the Korean market.

Korean financials need innovation

The South Korean financial branch has grown rapidly over the past years. The number of organizations is large, while their distinction in services and products is hardly recognisable. Margins drop, which makes it all the more necessary to innovate. The Hungkuk Financial Group identified this problem and now offers as the first on the Korean market a full package of insurance, mortgages, and other financial products.

Moscow hosts Hi Brand 2007

On March 16-17, 2007 the international conference on branding HiBrand visited Moscow, bringing attention to non-standard brand strategies.