In the year 2000 we have made an important change in policy by adding communication to our design expertise. Integrated design thus develops into integrated identity scenarios with a focus on how companies express themselves in interaction with their surroundings and so how they are really perceived. This broadening of disciplines coincides with changing our name: Total Design becomes Total Identity, and results in a new mission.

Total Identity helps companies in expanding their communicative and learning capacity to establish self-conscious as a base for continuity and success.

This mission is highly ambitious and enforces commitment towards collaboration in every discipline. And it demands a different approach of how companies are looked upon and how to act on this. This change is an ever-developing process. Therefore, successes and achievements are never noticed when they occur: history is being made in the present, tradition is created today. The new formulated mission therefore requires a huge effort from the people working at Total Identity.

Our agency is constantly growing and has become one of the fifteen leading identity agencies in Europe. It is therefore capable of handling international projects such as recently for the Korean company Hyundai and the Olympic candidate city of Leipzig.

In the Netherlands Total Identity works for renowned clients who are often quoted on the stock market as KLM, VNU, BAM en Randstad. Our advisors are eager to work for market leaders or companies with the ambition to be the best. This in no way diminishes our dedication towards smaller organisations, government authorities or non-profit organisations that fit that profile. Our successes in these branches are evident.