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Total Identity's scope

Identity and change

Economic and social developments force service-oriented organizations constantly into innovation and change. Total Identity supports these organizational changes by providing a sharp analysis from the organization’s identity and ambition, based on a strong orientation on the context of the organizations. Here, Total Identity functions as a think tank that puts different specializations into play and works from scenario development up to project management. We provide an integral service, in which strategic advice is linked to creative solutions. Our approach to communication and positioning issues is based on market research, service knowledge and the conceptual strength that has characterizes our agency for years. With that we invest constantly in the development of innovative communication solutions in design, issue management, multi-channel publishing an identity management, tailor-made to organizations that discerns it market dynamics.

Identity tour

Corporate identity is not an everyday concept...we at Total Identity understand that fully. The development of a corporate identity and the multitude of means, theories, and trade disciplines that are closely connected to identity demand clear explanation. That is why we made a short tour to help you understand identity management better, our approach to identity.

Start the identity tour

Market developments and positioning

Proad Identity

Taiwan-based corporate and product identity agency Proad Image Design rebaptised itself into Proad Identity, to show the ambition to become a top agency in consultancy and design on the subject of identity. Being very successful already (last year, multiple IF and Red Dot Awards were won and Jennifer Tsai, managing director of Proad Identity, was named Entrepreneur of the Year in Taiwan), the company strives for more. Based on the connection with Total Identity (Proad Identity is a prominent member of the Total Identity Network), the agency aims at conquering a number 1 position in corporate and product identity in Taiwan and entering the Chinese market.

Air France KLM Cargo

Corporate social responsibility is a hot issue nowadays in the board rooms of every company. But what is it exactly? And how to implement responsible behaviour in the organisation? Air France KLM Cargo, a worldwide air cargo operator, of course gets a lot of critical attention by the environment and wants to answer the challenge by not only responding it, but by leading the way. Together with Total Identity, a dedicated program is developed to implement CSR in the core business of Air France KLM Cargo. Lees meer

Fortis Stadsterras | Terrassedelacité

Banks used to be gentlemen in tailor-made suits. Reserved, authoritarian, confident. Gentlemen, residing in suitably representative offices. Closed, high-brow, untouchable. The ofice that was built in the seventies of the past century for Générale de Banque, the predecessor of what nowadays is Fortis, was no exception. Despite its stratigically very attractive location between the Central Station and the Warande Park and adjacent to the Bozar Museum, it became a fortress of selfconfidence, an abstacle in the city and a statement about the owner's calssic view on banking. Lees meer

Quest for Corporate Social Responsibility

The second annual conference of the Total Identity Network showed evidence of a decentral growing and developing of new ideas and technologies that are all based on the same mindset and mentality. The topics showed great variety, from presentations of succesful strategic and design projects to cultural developments. One issue stood out: corporate social responsibility. Lees meer

Korean financials need innovation

The South Korean financial branch has grown rapidly over the past years. The number of organizations is large, while their distinction in services and products is hardly recognisable. Margins drop, which makes it all the more necessary to innovate. The Hungkuk Financial Group identified this problem and now offers as the first on the Korean market a full package of insurance, mortgages, and other financial products. Lees meer

Taiwan: country in transition

Over the past few years Taiwan developed from an industrial country to a leading postmodern nation. Production is largely outsourced to China, while the services sector already makes up for 70% of the GDP. But where production had little need for presentation – Taiwan produced mainly parts for large foreign brands – the service sector offers the Taiwanese a new communication challenge: the importance of a corporate identity. Lees meer